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Sociological study on the level of attention given to the energy criteria during the purchase of an electrical appliance, and the use and management of households' stock of appliances

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This project is funded by the French Agency for the Ecological Transition (ADEME). It runs between 2019 and 2022 and involves three partners: Lille University, SoWatt Engineering office, and GBS - Sociology practice and consultancy. The main objectives are to enlighten households' decision processes as regards to the purchase of[…]

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Auteurs JOLY-POUGET Mathilde, BRISEPIERRE Gaëtan, ADEME
Co-auteur(s) GBS, SoWatt, UNIVERSITE LILLE
Public(s) Entreprises et fédérations professionnelles
Secteur de la recherche
Grand public
Thématique Consommer autrement
Collection Expertise
Éditeur(s) ADEME
Date d'édition 2020/12
Nb. de pages 10 P
Format pdf/A4
Langue EN
Périmètre de publication National

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This project is funded by the French Agency for the Ecological Transition (ADEME). It runs between 2019 and 2022 and involves three partners: Lille University, SoWatt Engineering office, and GBS - Sociology practice and consultancy. The main objectives are to enlighten households' decision processes as regards to the purchase of large electrical appliances in the context of the launch of the new energy label, to design new strategies to guide consumers towards more energy efficient products. Prior to this study, the team has undertaken a literature review and will also lead a study amongst professionals and brands selling large electrical appliances. This will help understand the "offer" side: how the new energy label is experienced by professionals, how they intend its display in-store and guide consumers to it. Mystery shopping and experiences in laboratories are also planned. Results of this project will be shared and disseminated trough publications, trainings, and workshops with professionals.

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