Étude sociologique sur la prise en compte des économies d'énergie dans le choix et la gestion des équipements électrodomestiques
Etude/Recherche
Mis en ligne le : 18/04/2025

A sociological study
This project is funded by the French Agency for the Ecological Transition (ADEME). It runs between 2019 and 2022 and involves three partners: Lille University, SoWatt Engineering office, and GBS - Sociology practice and consultancy. The main objectives are to enlighten households' decision processes as regards to the purchase of large electrical appliances in the context of the launch of the new energy label, to design new strategies to guide consumers towards more energy efficient products. Prior to this study, the team has undertaken a literature review and will also lead a study amongst professionals and brands selling large electrical appliances. This will help understand the "offer" side: how the new energy label is experienced by professionals, how they intend its display in-store and guide consumers to it. Mystery shopping and experiences in laboratories are also planned. Results of this project will be shared and disseminated trough publications, trainings, and workshops with professionals.
This project is funded by the French Agency for the Ecological Transition (ADEME). It runs between 2019 and 2022 and involves three partners: Lille University, SoWatt Engineering office, and GBS - Sociology practice and consultancy. The main objectives are to enlighten households' decision processes as regards to the purchase of large electrical appliances in the context of the launch of the new energy label, to design new strategies to guide consumers towards more energy efficient products. Prior to this study, the team has undertaken a literature review and will also lead a study amongst professionals and brands selling large electrical appliances. This will help understand the "offer" side: how the new energy label is experienced by professionals, how they intend its display in-store and guide consumers to it. Mystery shopping and experiences in laboratories are also planned. Results of this project will be shared and disseminated trough publications, trainings, and workshops with professionals.
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Etude/Recherche
Mis en ligne le : 18/04/2025